Every person who opens a business online is stepping out into uncharted waters, created with the complete upheaval of every industry that occurred during COVID. It’s not a simple feat, but if you have the right tools and mentorship, it’s absolutely filled with opportunity no matter your occupation. And with brick-and-mortar locations continuing to suffer the fallout from 2 years ago, eCommerce may very well represent the future of capitalism.
To this end, Jem Bourouh has made it his life’s work to make the online market a more hospitable place that breeds success for DTC companies. But for those who don’t already know, what is D2C? What’s more, who is this rapidly growing name in eCommerce, and what can he do to help scale such businesses?
What is DTC?
A brief overview: DTC (or D2C) means “direct to consumer.” In this business model, a product or service is created, then taken directly to the consumer without the need for third-party retail.
On one hand, this takes out the extra costs and inconveniences associated with going through retail. On the other, this leaves you as the CEO responsible for marketing your brand and locating your target niche.
If you have no idea what you’re doing, this can be tough. It’s simple enough to set up an online store on platforms like Etsy, Shopify, or even your own. After this however, the path is no longer laid before you, and you’re left to flounder around trying to find a place where you fit amidst throngs of other talented entrepreneurs.
You need expert guidance to truly optimize your brand, and for this there can be no better than Jem Bourouh.
Who’s Jem Bourouh?
Jem Bourouh is quickly emerging as the foremost figure in eCommerce. He has learned about the difficulty and the potential of the online marketplace first-hand. Drawing from his experience, Bourouh has dedicated himself to making a change and helping people like him to scale their brand and find success.
In 2018 he first established Adcubator, a marketing agency designed to help eCommerce brands enhance the growth of their brand online. Between his knowhow, sharp focus, and pension for producing jaw-dropping results, he escalated to 8-figures in only a few years! Once he had the capital behind him, he began his next venture into colonizing the online market with eCom Incubator. For this, the business plan is purely to educate aspirants on eCommerce and give them the tools and direction they need to find success.
What is Bourouh doing for the online market?
Aside from taking countless businesses from rags to riches and producing empowering content for entrepreneurs around the world? For one, Bourouh is responsible for making TikTok Leggings go viral, using his knowledge of trends to sell more than 120,000 units. Today, he and his team of skilled professionals manage more than $218M in ad spend annually.
Bourouh has been featured as a keynote speaker for a number of marketing summits, including GeekOut and OMR, for his expert-level understanding of how to market in the online marketplace effectively. He also works closely with a number of other agencies like Accelerated Agency, and Maison Commerce.
Moving forward, Bourouh will continue working with more brands and agencies to educate about and transform DTC businesses in the online space.