Whether you’re a fan of the Los Angeles Rams or just a fan of sports in general, you have to wonder about the team’s logo. After all, what does it mean? And are the Rams’ logos changing?
St. Louis Rams lied to fans about wishes to keep the team in St. Louis
During the first twenty years of the Rams’ time in Gateway City, they’ve had ups and downs. The team’s record is a combined 51-120. But, they’ve made two Super Bowl appearances. The team’s storied rivalry with the Saints has also gained a new level of relevance.
The Rams started the season on a high note with a win against the Giants. The team also clinched a spot in the playoffs for the first time in nine years. But the Rams blew a 17-0 lead in the final game of the regular season against the San Francisco 49ers.
The Rams’ fanbase took to Twitter to criticize the team’s moves. Specifically, the fanbase questioned why the Rams are still in St. Louis. They blamed the team’s ownership and Georgia Frontiere, the team’s former owner.
They also said Kroenke lied to the fans about his desire to keep the team in St. Louis. Kroenke purchased a 30 percent stake in the Rams in 1995. He later became majority owner. He also purchased land for a new stadium in Los Angeles.
Los Angeles Rams’ poor stadium situation
Having played their first season in Los Angeles Memorial Coliseum, the Los Angeles Rams are returning home to SoFi Stadium in Inglewood. After a 24-year absence, the team is returning to its home city.
The Rams, along with their counterparts, the Chargers, are moving from San Diego to Inglewood. While the Chargers have been a staple in San Diego, the Rams have a deeper connection to Los Angeles. Many Angelenos remember the team as the first to play in L.A. Many of the fans are older and more established.
The team’s move was engineered by owner Dean Spanos. He said it will take a generation to build up a fan base in Los Angeles. He also denied that the team would move to London.
In the midst of the move, the Rams have been in the spotlight on social media. The team has faced criticism for its food offerings and its stadium. However, they have also grown their fan base over the last two years.
Los Angeles Rams’ rebranding
Earlier this month, the Los Angeles Rams revealed their new logo and colors. The team’s rebranding effort was meant to help them better represent the boldness, creativity and energy of the city.
The team’s logo is a cartoon-style figure surrounded by a ram’s horn. It is written in a custom sans serif typeface. It uses a gradient color transition, from yellow to orange, to represent the sunsets of the west coast. The horned symbol gives a sense of movement and progress.
The horn is one of the most important design elements in the Rams’ rebranding. It is also a touch on the team’s uniforms. The Rams used the horn on their football helmets for many years. The team may decide to switch it out, though.
Fans of the team have been calling for a change. The team has received many unsolicited redesigns, and they are considering changes to the helmet, jersey and uniform.
Some fans are angry that the team isn’t going to go back to the old logo. Others think the team’s new design is too far away from the iconic Rams logo.