The following are established practices for experienced SEOs, but even the most optimized sites can improve on one or more of the following areas.
1. In-depth article
6% of results on the Google results page contain In-depth articles, according to the MozCast Feature graph. This might not seem like a huge percentage, but articles qualifying can see increased traffic. There are some who have reported a 10% increase in traffic after inclusion.
When you add a few signals to HTML, your content might qualify for this and appear on the results. Google suggests the followed markup;
- Google+ Authorship
- Schema.org Article markup (NewsArticle is going to work too)
- Logo markup
- Pagination and canonicalization best practices
- First click free – for paywall content
Google tends to favor authorities’ news sites when it comes to in-depth articles, but many sites qualifying for this don’t have the right semantic markup implemented.
2. Improve user satisfaction
Is it possible to improve your Google rankings when you improve your user experience?
The answer is “yes”. The experience that visitors have when they visit your site is going to affect more than most people realize.
The Panda algorithm by Google punishes low-quality sites. Google uses a lot of factors when determining rankings, and one of them is user satisfaction after clicking on the search results.
Google knows how to see whether the user was satisfied with the results or not. When the user clicks on the link leading to your page, Google will see whether they return again. This lets them know whether they found what they were looking for.
This idea is known as return-to-SERP or pogo-sticking, and you can reduce that by making sure your visitors are satisfied when they visit your page. The goal is to remain on your page or not return to the results page and look somewhere else. This is going to help you with ranking.
While there isn’t any direct evidence showing pogo-sticking when it comes to ranking, there are many interviews, patents, and analysis that show that it is one of the most underutilized tools when it comes to ranking.
3. Rich snippets from structured data
Google keeps expanding the types of rich snippets being shown on the search engine results page, including songs, events, breadcrumbs, and videos according to eCentres.ie.
Structured data is interesting and I first heard it at MozCon in 2011 by Matthew Brown. Matthew is today working at Moz, and has made a name as one of the leading experts in this area. It is a good idea to study his Schema 101 presentation in Munich.
The two favorite types of markups to use to increase clicks are authorships and videos, we are going to look at each of them below.
4. Video optimization
Videos snippets usually take more real estate compared to other rich snipes, even more than authorship photos. When looking at the page, the eyes go straight to them.
With video snippets, you have to create a video XML sitemap hen add schema.org video markup.
Many third-party services usually take care of all the technical details, which is going to make things easier for you. There are services that are going to create the sitemap and add schema.org markups automatically.
Both XML sitemaps and schema.org give you the chance of defining the video thumbnail appearing on the results page. You need to choose the thumbnail wisely because it is going to influence clicks.
5. Google authorship
While you are not guaranteed more licks when you score the coveted author, it is a good idea to get the right photo because it is going to help your click-through rate.
What makes a good photo? There are no rules when it comes to this, but there are some that have been studied and tested and some tips can help.
Using a real face not a cartoon, company logo, or icon.
Using high contrast colors. The photo is small, which is why it is important to stand out with a good separation between the foreground and background.
Audience targeted. You have to keep in mind the audience you are targeting because it is less likely for someone to click on a Disney photo when looking for a financial adviser.
Google has become selective when it comes to the author photo being displayed, and if you implement it correctly, then you might find yourself appearing on search results including author photos.
Also Read About : Googelecom